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Current State Assessment

Overview
Chartmetric data indicates RIXXIA is an emerging talent with early momentum capabilites that indicate a growing fanbase, consistent output and competitive performance compared to peers

Current State: Early Momentum


RIXXIA today is characterized by:

  • Strong top-of-funnel discovery across select platforms

  • Early signals of audience resonance and aesthetic differentiation

  • Momentum driven by content moments and niche community engagement, not yet a full ecosystem

She is visible, but not yet inevitable.




Music Audience Momentum Funnel
This analysis evaluates platform performance using an audience momentum funnel ultimately tracking how attention turns into durable audience value  
1. Exposure (Discovery): People are encountering the artist

Signals:
  • YouTube views
  • TikTok views
  • Spotify editorial or algorithmic reach
  • Shazam activity

2. Engagement (Attention Quality): People stop, watch, or listen, but haven’t committed

Signals:
  • Watch time on YouTube
  • TikTok likes, comments, saves
  • Spotify stream volume per listener
  • Playlist adds

3. Conversion (Identity Commitment): People raise their hand and say: I want more

Signals:
  • Spotify followers
  • YouTube subscribers
  • TikTok or Instagram follows
  • Fan conversion rate (Spotify)
4. Retention (Habit Formation): People come back without being prompted

Signals:
  • Repeat Spotify listeners
  • Monthly listener floor stability
  • Subscriber growth between releases
  • Declining churn post-release

5. Advocacy (Amplification): Fans bring in other fans

Signals:
  • Shares
  • UGC creation
  • Fan-driven virality
  • Community participation




Early Momentum Diagnosis
Chartmetric rank and score change over the last  6 months
 
An artist’s Chartmetric rank is determined by comparing their Chartmetric score to that of all other artists. Artists with higher scores relative to other artists will appear higher in the ranking, even as their own score may fluctuate. Note: If an artist’s rank falls below 1 million, their rank is classified as n/a in an effort to preserve accuracy.
Chartmetric Score is calculated on a scale of 0-100 by comparing artists relative to each other based on their performance on streaming and social platforms. An artist’s Chartmetric score captures overall performance across 16 social and streaming platforms through a weighted average. An artist’s Chartmetric Score will increase as they build their fanbase and increase engagement with their audience. Platforms include: Spotify, YouTube, Apple Music, Deezer, SoundCloud, Instagram, Facebook, Wikipedia, X, Pandora, Amazon Music, Shazam, Boomplay, TikTok and Twitch.

Key Takeaways:

    • Momentum is release-activated but not yet compounding

    • Visibility spikes do not consistently convert into durable baseline growth




      DSP and Social Media Cross-Platform Snapshot
       Data as of Dec. 19 - Jan. 16, 2026

      Big Picture:

      • Overall visibility is trending up, driven mainly by YouTube performance and modest Spotify follower growth

      • Discovery is outperforming retention, meaning people are finding RIXXIA, but not all platforms are converting that attention into sustained listeners yet

      • Short-form social is underperforming relative to long-form video, signaling an opportunity gap on TikTok and Instagram

      Key Takeaways:


      • Top-of-funnel awareness is strong (especially on YouTube)

      • Mid-funnel conversion is weak (Spotify listeners dropping)

      • Bottom-funnel loyalty is inconsistent evidenced by engagement trends on social media and User-Generated-Content (UGC) platforms

      Platform-level Snapshot: YouTube
      YouTube subscriber trends over the last 6 months


      Summary:

      • Sustained 34% subscriber growth over six months confirms strong content-market fit and algorithmic reach

      • Consistent releases are driving sustained subscriber growth (i.e., release pasing = consistent algorithm re-activation)

      Key Takeaways (In-Context):


      • In context, YouTube subscribers are growing faster than streaming listeners and social followers, signaling funnel leakage rather than weak demand

      • Cross-Platform performance suggests scaling impact will come from tightening cross-platform conversion systems, not reinventing content direction


                “R” represents  release date.  RIXXIA has released four singles over the last  six months -  one track release in August and in September and two track
                 releases  in October.




      Platform-level Snapshot: Spotify
      Spotify engagement trends over the last 6 months

      Summary:

    • Spotify popularity is stable-to-soft, not accelerating

      • Spotify Popularity Index: 46/100, down 2.1% over six months
      • Release-driven spikes briefly lift popularity into the high-40s, but gains decay quickly
      • This indicates temporary algorithm activation rather than sustained playlist or listener momentum

      Fan conversion efficiency is improving meaningfully

      • Fan Conversion Rate: 18.34%, up ~16% over six months
      • Indicates that when listeners arrive, they are increasingly likely to follow

      Monthly listeners peaked, then retraced

      • Monthly listeners: 339K, net +0.7% over six months
      • Clear rise into September–October (~430–450K), followed by sustained negative average weekly change


      Key Takeaways (In-Context):


      Repeat listening and post-release retention are not yet strong enough to compound momentum between releases

      Spotify sits in the middle of the funnel:

      • Stronger than social (IG, TikTok) at conversion
      • Weaker than YouTube at retention